goodwin's theory

I agree with Goodwin's theory because one of the theories says that a lot of close ups are used on the artist to sell themselves to the audience, which is true because when you watch a music video if you look at the main singer there would be a lot of close ups on that person or if there is a rock band for example Van Halen then there would be multiple close up shots of different members of the band so that either the singer or band members could promote themselves.

Another convention that Goodwin's theory analyses is that ideas from other music videos are taken to make something similar, this is called intertextuality, for example the Ed Sheeran song "You Need Me" this is a good example because  the idea of colour was taken by Van Halen to produce the song 'Tattoo' which is on the album 'A Different Kind Of Truth'. another idea that could be performed is the song by Blink 182 'All The Small Things' is another good example because it copies ideas from multiple songs 'Livin La Vida Loca' by Ricky Martin is also translated as 'living the crazy life', an idea is taken from that.

As well with Goodwin's theory, the theory tells us that female characters are objectified this means that the female characters could be represented as sex objects, for example the girl band Pussycat Dolls, the way they act makes them look as if they were prostitutes. the reason I have said this is because in their music videos they hardly wear any clothes.

Goodwin's theory also explains that music videos contains performance, narrative or concept. Performance means the way it is performed, narrative means if there is a story behind it and concept means the main idea behind it.

An example of this is:
http://www.youtube.com/watch?v=Qcr52GgWjk0
this is a good example.

A bad example is this song
http://www.youtube.com/watch?v=3WfQ-hV3WtA

This song is a bad example because it only uses few conventions.
this song uses the convention so it looks like they are recreating one of their past tours from 2007-2008.

The conventions used are :
. Genre
. Close up shots
. Performance
. Star image