jessie j 2 videos

In the video "Do It Like A Dude" by Jessie J, the video has that satanic environment to it, the video itself is quite gritty, dark and gothic. The tune that is played is very urban and hip hop, in the video as well Jessie J is supported by backup dancers that look over heated, stinking, sweaty and very manly. As well in the video the way that everyone is acting is very unfeminist and is much the same as what a man does. The representation of Jessie J in the video would suggest that she is an underground hip hop artist, this would attract teens and people who are fans of urban music.

The visual effects of this music video are generated by green screen. The makeup in the music video is very realistic, for example on her lips she is wearing black plastic studs and other plastic stuff that make her features more realistic. And in the music video as well the mise-en-scene for this is very disgusting and looks like the inside of a deep fat fryer even though it was clearly in a studio.
The props of this video are very realistic, for example there is a part where someone is carving into a pig's trotter is very barbaric. In the video it shows people in a drug factory and people smoking, these two things are associated with men and they are the opposite from anything good.

But in the video 'Price Tag' everything is different from 'Do It Like A Dude,' for example the video shows the lighter side of life and is geared towards a different audience, the two differences between this video and the other video is that this video is very soft and is more suitable for a younger audience.

The camera work in this video is very dynamic - using quick camera movements because there is a part in this music video when Jessie J says "everybody look to the left, everybody look to the right", when she says left the camera goes left and when she says right, as if it was us she was talking to and moving with her inside the video, so the director is trying to relate to the audience through the camera.

 

The props in this video are very soft and less hardcore than 'Do It Like A Dude' because in this video Jessie J uses the same sort of iconography on her lips but shows that it is more gentle, the next thing that is to be noticed in this video is that she uses the same orange sweat shirt in "do it like a dude" to take the mickey out of herself, one final thing in this video is that we know that american currency is used to be used on a money tree in the video - so aiming at a larger market than 'Do It Like A Dude' was. And the doll's house could represent her childhood or another girl's childhood. 

The lighting in the video as well is lighter than in 'Do It Like A Dude' because in that video the lighting is more dimmed so it gives it that dead atmosphere whereas in this one the lighting is more alive and more light so it gives it that happy atmosphere. 

In the video 'Price Tag' one of the close ups is an outtake of when she smiles, I think that this was added to give that funny sense to it, and in 'Do It Like A Dude' the close up has that nasty side to it. Finally the video includes the rapper BoB, his role in this video is to promote the music video and the close ups are also done to both stars in the music video to sell themselves to the fans or audience. 

links to these two videos: 

http://www.youtube.com/watch?v=pOf3kYtwASo 

Ihttp://www.youtube.com/watch?v=qMxX-QOV9tI